The Kentico Connection 2023 conference in Brno brought some intriguing insights into Kentico 13, its future, the innovative Xperience by Kentico platform, and the company's presence in the MarTech market. While we're on our way to the Connection event in Nashville this week, let's pause to revisit the key takeaways.

After a couple of online-only events, our team finally had the pleasure of participating in the first in the series of Kentico Connection live conferences hosted by our long-time partner on the CMS market. Being heavily involved in both the European and US digital markets, we decided to participate in two of the three Connections this year, but before we post a full summary, including talks from Nashville, let's take a moment to look at the most interesting takeaways from Brno. And there is quite a lot to talk about.

The initial day centered around engaging panel discussions. Frans Riemersma from MartechTribe shed light on the evolving MarTech landscape and its future, addressing the prevailing focus on data collection that has persisted for years. He delved into the significance of discerning the data that is truly valuable for crafting a potent marketing strategy and elucidated how contemporary DXP solutions for website development can assist in this endeavor.

Roel Kuik from Aviva Solutions took the discussion a step further. Commencing with reflections on contemporary omnichannel strategies, he sparked a conversation on the very existence of a traditional "website" in the future Internet landscape.

All of this served as an interesting prelude to the conference's second day, which entailed an exploration of practical applications of Xperience by Kentico. 

It provided an opportunity to address the typical reservations that come with the launch of groundbreaking products. The technical segment was especially enjoyable, as it offered a firsthand look at the product in action within real-world scenarios. This hands-on experience enhanced our problem-solving comprehension and the precise technical implementations involved.

During the presentation, we gained insights into the pivotal role of composable content within the platform, with its forthcoming evolution centered on prioritizing the 25% of functions most frequently employed by existing Kentico users.

The vision for the new platform is to strike a balance between being lightweight, robust, and exceptionally functional, particularly catering to the needs of marketers.

On the other hand, Kentico 13 is still the most sold product, and Kentico's strong course in developing the new platform in the coming years will open up many interesting challenges for Kentico Partners like us, which we will also be happy to talk about in Nashville - or online if you are interested.