Being all into growth and helping agencies enhance their digital services, we proudly sponsored GYDA Summit 2023, which brought together growth experts and agency leaders from across the industry. Our CMO Joanna Krupitowicz certainly had a blast attending the event in London last week. Here are the key takeaways from a day full of speeches, TED talks, chit-chats, and engaging peer-learning exercises.
GYDA Mastermind Group, run by Janusz Stabik and Robert Craven, played a significant role in our own company's growth, so we happily accepted the invitation to sponsor this year's Summit. Branded merchandise was shared, emails were exchanged, and new acquaintances were made; important words related to the marketing industry's future were spoken. Here's a short roundup of what you missed out on.
During his keynote speech, Oliver Zenglein from The Boutique Agency emphasized the significance of continuously seeking opportunities for change and adaptation. Promoting the completion of the 16 Personalities test within guests’ organizations, he emphasized the significance of individual traits and effective interaction when selecting team personnel. Furthermore, he urged the attendees to challenge the concept of preserving an unchanging system, emphasizing the imperative for businesses to constantly adapt and grow.
Main takeaways:
Always be changing. Adapt your operation as you grow.
People and knowledge are your greatest assets.
In her presentation, Jaye Cowle from Launch highlighted her agency's focus on prioritizing the well-being of the staff, transforming Launch into 'The Happy Performance Agency.' She emphasized the importance of investing in team happiness, as it has a positive impact on profits and spreads contagiously.
Main takeaways:
You can't make people happy. But you can create a happy workplace.
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Joe Hine from Si Partners, a global consultancy specializing in mergers and acquisitions, told us about the importance of strategically constructing foundations of value and guaranteeing the development of suitable solutions for clients. He encouraged collaboration with culturally aligned companies.
Main takeaways:
Every employee should know the company's vision and goals.
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Marion Gould from Microsoft emphasized the significance of establishing a clear purpose behind one's work. She encouraged the audience to reflect on their own purpose, which serves as the driving force behind their actions and creations.
Main takeaways:
Customers prefer to buy from brands that share their values.
Mike Crook from Nimbus Hosting underlined the importance of sustainability and "going green" in the context of the upcoming environmental legislation for business.
Main takeaways:
Minimize carbon footprint, and invest in environmentally friendly initiatives.
Janusz Stabik from GYDA talked about the Digital Agencies' reality in 2023, the common challenges they face, and the solutions.
Main takeaways:
Innovate or die!
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Neil Collard from GYDA talked about how humans are bad at predicting technological development and what artificial intelligence means for the future of agencies.
Main takeaways:
AI is inevitable, so it's better to consider implementing it in the agency's development strategy.
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In his speech, Robert Craven from GYDA emphasized the role of a customer-centric approach in agencies' growth. Emotions and relations matter, often more than how objectively you compare to your competitors.
Main takeaways:
Marketing is a battle for the mind of a customer.
During his keynote speech, Oliver Zenglein from The Boutique Agency emphasized the significance of continuously seeking opportunities for change and adaptation. Promoting the completion of the 16 Personalities test within guests’ organizations, he emphasized the significance of individual traits and effective interaction when selecting team personnel. Furthermore, he urged the attendees to challenge the concept of preserving an unchanging system, emphasizing the imperative for businesses to constantly adapt and grow.
